From implementing technical SEO to crafting witty social media posts, there are many ways to attract more visitors to your website—especially the kind of visitors who truly matter.
Note: this is not an exhaustive list of marketing activities that will drive traffic to your website. Instead, these are simple, well-rounded strategies that will deliver immediate impact—as well as a noticeable difference in the long run.
- Search engine optimization (SEO)
- Paid advertising
- Social media
- Guest blog
- Inbound marketing-based approach
Search engine optimization (SEO)
SEO is a way to increase your website’s visibility on search engines like Google, Yahoo, and Bing. SEO plays a major role in driving more traffic to your website.
It's well known that whoever ranks first on Google’s search results page essentially monopolizes that keyword. On average, the top spot captures between 26–32% of all clicks. That means roughly one in four users goes straight to the first link.
Still, ranking anywhere else on the first page means you'll receive a portion of the “spillover” traffic. But if you fail to appear on that crucial search results page, your content will likely get lost in an endless sea of similar results.
SEO is a broad, constantly evolving practice—complex enough to require entire teams dedicated to perfecting it. But if you don’t have the time, expertise, or resources to manage SEO at that level—don’t worry.
Here are some basic and easy “quick fixes” that anyone can apply to their website:
- Fill in the meta tags on all pages to help Google understand what each piece of content is about.
- Conduct keyword research to ensure all content aligns with your SEO strategy.
- Focus on Domain Authority (DA) as a key metric for tracking your website’s strength in the digital landscape.
- Link to other authoritative sources to build a network of connections and engage with industry experts.
Paid advertising
Paid advertising helps drive visitors to your site. By creating paid, clickable ads, you guide people directly to you.
If you’re using PPC (pay-per-click) advertising on a search engine like Google, you can use Google Ads. Choose key phrases that are relevant to your website and services. When someone types that specific keyword into Google, your ad will appear. When the user clicks on the ad, they’ll be redirected to your website.
PPC is a valuable tool for getting started with online marketing.
It takes time for pages on your website to appear and climb the search engine rankings, so PPC helps speed up the process and makes it easier for people to find you. This means that, in an ideal world, you should be running both paid advertising and SEO in parallel. That way, you’ll secure both short-term gains and long-term success.
Social media
You either love them or hate them—but either way, you need them. Social media helps attract new visitors to your website. It opens up communication with potential customers on the platforms they use most.
The most popular social media platforms are constantly changing. For example, over the past year, the image-sharing app Snapchat has given way to the video-sharing platform TikTok.
Still, some of the long-standing leaders in social media include Facebook, LinkedIn, and Instagram—perfect if you just want to master the basics.
Ultimately, the accounts you choose to focus on will depend on your buyer personas.
For example, interior design businesses might focus on Pinterest due to its inspirational nature. Personal brands, on the other hand, may find an ally in Twitter thanks to its ability to share thoughts, ideas, and experiences.
No matter which platforms you choose, it’s important to use them regularly to share new blog posts and promote your business. Consistency is key to success on social media.
Guest blog
Guest blogging allows you to drive traffic back to your website through other, like-minded online platforms. To do this, find relevant blogs that cover similar topics and reach out to the website owner. Ask if you can write a blog post for them.
If they agree, you can write a blog post and publish it on their website. If their readers enjoy your work, they might be intrigued enough to visit your website.
There are many benefits to connecting with other bloggers in your niche—both in terms of attracting visitors and boosting your search visibility. If you’re featured on various websites across the internet, there’s a greater chance users will come across your site by chance. (remains the same because it’s already short enough)
From an SEO perspective, providing a backlink to your website using relevant anchor text can help you rank for a specific keyword. This strengthens your connection to that particular term.
Inbound marketing-based approach
If your website is filled with valuable information, visitors are more likely to take action, return to your site in the future, and recommend your business and its content to others.
That’s the core of HubSpot’s philosophy. inbound marketing
Inbound marketing is an approach you can apply to every activity related to your website—from designing user-friendly navigation to creating informative, entertaining, and engaging content.
Of all the strategies on our list, we believe this one is the most transformative.